TAG Heuer is proud to present its newest ambassador: Leonardo DiCaprio.

TAG Heuer today introduced actor and environmental activist Leonardo DiCaprio as its newest ambassador. The three-year agreement is a unique one for TAG Heuer and DiCaprio, with the royalties generated from the deal going to support the Natural Resources Defense Council (NRDC) and Green Cross International. In addition, a multi-million dollar commitment from Mr. DiCaprio will go to support environmental charities.

“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership.”

DiCaprio’s commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years.

“TAG Heuer and I will be making donations to NRDC and Green Cross International as well as other influential and effective environmental organizations,” says DiCaprio. “Each and every day, these organizations are doing important work to protect our planet’s resources for future generations. Hopefully, our donations will help expand their reach and raise their profile.”

“Leonardo DiCaprio is far more than an actor,” said Jean-Christophe Babin, CEO and president of TAG Heuer. “He is a man who wants to change the planet and improve the plight of children in need. He is contributing his skills and wealth to a better, smarter world.”

TAG Heuer is proud to announce Leonardo DiCaprio as its ambassador because they share the same relentless drive to push innovation and exceed expectations, especially their own. TAG Heuer surpasses itself and its competitors with each new timekeeping device; Leonardo DiCaprio proves himself a more skillful and inventive actor with each new film he makes, and a more dedicated activist with each new environmental endeavor. It is in this spirit that TAG Heuer is proud to join forces with its newest ambassador, Leonardo DiCaprio.

Omega announced that Zhang is joining its select group of brand ambassadors which includes fellow actors George Clooney and Nicole Kidman, sports superstars Michael Phelps, Dame Ellen MacArthur and Michael Schumacher, iconic supermodel Cindy Crawford and Eugene Cernan, the last man to walk on the moon.

Zhang Ziyi is an actress of rare beauty and monumental achievement. Following her cinematic début in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in 16 more movies including Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha.

Zhang’s award-winning performance as the headstrong Jen in the acclaimed Crouching Tiger, Hidden Dragon led to film roles which have spread her fame far beyond the shores of her native China. She is currently starring in “Mei Lan Fang”, the critically acclaimed Chen Kai-Ge biopic which has been selected for competition in the February 2009 Berlin Film Festival.

Omega plans to build a global campaign around its stunning new spokeswoman immediately and will also be arranging an ambitious schedule of personal appearances at strategic locations around the world.

Zhang said that she is particularly looking forward to working with the Swiss watchmaker. “I love Omega’s watchmaking heritage,” she said. “They have a great legacy and history, including their presence in China, of which I am very pleased to be part of it.”

Zhang Ziyi is the highest ranking woman on Forbes’s list of China’s most powerful celebrities and they also rate her as the woman with the greatest amount of social influence in China.

Bond girl Eva Green, the French actress, who is Montblanc’s Ambassador since 2007, is featured in another ad campaign for the famous brand.

The new campaign was launched November 3. It promotes the jewelry and watches line. The photoshoot was made by photographer Ellen von Unwerth, who succeeds Paolo Roversi.

The pictures were shot in Milan and each photo of this line is followed by the slogan:

“Montblanc. A Story to Tell.”

Eva Green’s looks fascinating retro to present pieces from the La Dame Blanche Collection, the 4810 Collection, a sport watch, all signed Montblanc.

Eva, who is also the face of Dior’s Midnight Poison perfume, told:

It will be a pleasure to work with Montblanc to support its cultural initiatives and, in particular, its work with UNICEF,” said the French actress, who is also the face of Dior’s Midnight Poison fragrance. “Montblanc’s ongoing dedication to cultural achievement and also its constant striving for perfect craftsmanship in all that it created reflects my own private passions.”

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Steven Stamkos - Young Ice Hockey Star and NHL First Overall Draft Pick

In a world where precision and timing are key, Steven Stamkos, the rising ice hockey star certainly knows the importance of a split second. As of today, he will have no problem with his timing as he has signed an official agreement with the Swiss watchmaking brand Tissot to become the company’s first Canadian male sporting ambassador. Tissot, which has been the Official Timekeeper of the IIHF Ice Hockey World Championships since 1996, has partnered with this young, successful and dynamic Canadian sports personality throughout his quest in reaching his professional goals. Tissot will also be launching a special Steven Stamkos limited edition timepiece bearing his number “91”.


For Tissot, Steven Stamkos fits perfectly with the brand’s values of innovation, quest for performance and stretching oneself to the limits as hard work and willingness are just two of the strengths in Stamkos' personality. His work ethic is exceptional; he's grounded, and very mature. On the ice, Stamkos has an obvious sense of what he needs to accomplish. He has explosive speed, and is a natural goal scorer who owns an extraordinary wrist shot with a quick release. Off the ice, the young center displays maturity beyond his years. He's a well-rounded individual and his dynamism and charisma make him a perfect ambassador for Tissot.

Within the three year contract, signed with Tissot President, Mr François Thiébaud, Steven Stamkos agrees to represent the brand on and off the ice. His image will also soon be gracing the windows of Tissot official retail outlets in Canada, the United States and around the world.

2009 will see the launch of a dedicated limited edition Steven Stamkos watch with Ice Hockey design details and the distinctive number “91” engraved on the back.

“We are delighted to welcome Steven into our global Tissot family” said François Thiébaud. “Steven represents the future of our brand as he is ambitious, has a fighting spirit and at the same time is firmly attached to traditional values. We believe that he will be a real asset to our brand and an example to many young people around the world and we are sure that he will become one of the stars of the sport in the future.”

Passion, authenticity and the thirst for perfection are values, which are central for the independent watch manufacturer Carl F. Bucherer with head office in Lucerne, and are further reflected in its strongly profiled collection. Carl F. Bucherer produces timepieces in the premium segment for people, who like to go their own way, independently, self-assured and with great commitment, converting their dreams into reality.

Nela König, the new protagonist of Carl F. Bucherer has also realized her dream. For years the 37-year-old Berliner has been traveling throughout the world as a much in demand photographer, mostly to make portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela König, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world. Her soul work is making pictures which are clearly authentic and coming from a totally personal angle. She attaches great importance to continually looking behind the façade and getting to know and observe the artist as a human being.

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with almost 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group.

Early June in Los Angeles, photographer Jean-Baptiste Mondino shot the new Breil Milano campaign featuring well-known actor and Academy Award nominee Edward Norton. This campaign will come out in magazines worldwide starting from September 2008.
Edward Norton will be the face of the Breil Milano campaign till 2010. In these coming campaigns he will feature Breil Milano watches and jewels. Actress Charlize Theron reconfirmed earlier this year her contract until 2011 for the Breil Milano's women campaign.

The 31 year-old English sailor already has three Olympic medals to his credit. At the height of his career, Ben Ainslie becomes a Corum ambassador and is determined to continue his success winning his fourth medal.

Immersed in the world of sailing since his childhood years, Ben Ainslie began sailing at the age of 8, winning his first World Championship at 16. The sailor and the Swiss watch brand Corum go back quite a way; the company were his first ever sponsor making him the proud owner of a Corum watch when he began his professional sailing career at the age 17.

In Beijing, Ben will be defending his national colours racing the Men’s single-handed heavy weight Finn dinghy a boat he is well acquainted with, having already won five World Championship titles in the Finn. He has also been closely involved with the America’s Cup. After an initial campaign with One World in 2000, he joined Team New Zealand as helmsman in 2004. In 2007, Ben was appointed skipper of Team Origin.

A passionate devotee of sailing and the sea in general, Ben is also a watch connoisseur and collector. He was won over by the Admiral’s Cup Tides from Corum because this model combines both a world-exclusive complication and an indispensable sailing instrument.

For coastal regions with a twice-daily lunar cycle (in which the sea rises and falls every 12 hours and 25 minutes on average), the Admiral’s Cup Tides 48 provides all the key information on tides: the lunar cycles and the strength of the tide, an estimation of water levels, the strength of the currents, and the time of the tides.

The three different mechanisms composing the tides movement called for around three years of development between 1988 and 1991. In cooperation with the Geneva Astronomical Observatory and the SHOM (Hydrographic and Oceanographic Department of the French Navy) in Brest, which confirmed its remarkable precision.

The CORUM CO-277 Tides movement is an exclusive complicated movement endowed with several functions that are visible on the watch dial through three separate counters.

The counter at 12 o’clock indicates the various states of the moon, thereby reproducing its position in relation to the earth and the sun and defining the strengths of the tides that are expressed by coefficients 95-120 and 20-45. When the moon, the earth and the sun are perfectly aligned, the attraction exercised by the earth and the strength of the tides are at their peak. Tides are weaker in other situations. The counter at 6 o’clock indicates the times of low and high tides over a 24-hour period (meaning 2 low tides and 2 high tides per day).
The rising and falling tide indications are displayed at 9 o’clock, as well as the intensity of the current. The intensity of the tide is strongest when the hand is lined up with the red line.

As one of the major complications mastered by Corum, the exclusive Admiral’s Cup Tides movement puts the brand right up among the finest names in the watchmaking world.

Corum is supporting Ben Ainslie and wishes him the best of luck in winning his fourth Olympic medal in the 29th Olympic Games in Beijing, and a chance to distinguish himself in his discipline by going for gold !

It started with two professionals doing what they do best: the first, premier photographer Greg Williams, was taking pictures of the second, George Clooney in Tokyo for luxury Swiss watchmaker Omega. George Clooney was . . . being George Clooney.

Greg Williams, who is known both as one of the world’s best behind-the-scenes entertainment photographers and as a photojournalist of exceptional ability, captured the moment on film: the world’s sexiest man, looking slightly less glamorous than usual, wearing a watchmaker’s loupe and lab coat, staring intently at the camera. Along with “movie star” images of George Clooney, Omega was delighted to see their brand ambassador cast convincingly in the role of watchmaker. Slightly tongue-in-cheek recruitment copy was added to the image under the headline, “Watchmakers wanted”, inviting skilled applicants to consider challenging positions at Omega.

Interviewed later about his foray into watchmaking, George Clooney said, “I think that the watchmakers down there felt a little uneasy with my skill. They started off with, ‘Yeah, let’s let George come in and play around’ but after I put three or four of the watches together I think they realized that perhaps they were in for some heavy competition.”
Source: Omega

Source: Celeb Utopia

Zenith Swiss Watch Manufacture and Men’s Vogue partnered to celebrate the much anticipated opening of Citrus at Social Hollywood with guest of honor David Arquette.

The intimate, invitation-only affair was attended by an eclectic group including musician Ben Harper and actor Thomas Jane.Guests were given a preview of the brand’s newest designs fresh from worldwide CEO and Chief Designer, Thierry Nataf’s Zenith design studio.


During this special evening, Paul Ziff, President, Zenith North America presented a DEFY Classic Open watch to David Arquette. An endearing actor and accomplished producer and writer, Mr. Arquette has established himself as a versatile figure in both television and film.
“We are always pleased when exceptional and creative members of the arts show such enthusiasm and appreciation for our products. We are proud to present David Arquette with a Zenith timepiece,” stated Paul Ziff.
Source: Source: K+J Agency
www.zenith-watches.com

Here is a new Tom Brady Limited Edition 800 Series Chronograph by Movado. It has a steel case, rotating bezel, Swiss Automatic movement and date display. The rubber strap is made of XtremeResin and is reinforced with Kevlar®. Production is limited to 500 pieces worldwide and it costs $2,500.
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Celebrated in India as the “Face of a New Generation”, actress Deepika Padukone has signed an agreement with Tissot to become the brand’s ambassador in India and the “Face of Tissot” worldwide. The cooperation starts in December just after the worldwide launch of the big Bollywood movie ‘Om Shanti Om’ in which Deepika plays a leading role. This is the first time that the Swiss watch brand has chosen an Indian ambassador and underlines the importance that Tissot places on this dynamic market. Deepika is one of India’s most sought-after actresses and an international model.


Deepika is multi-talented, hard working, dynamic and always open to new ideas - characteristics that perfectly complement the world of multi-facetted, innovative Tissot. She was drawn to Tissot through her admiration of the company’s 154 years of watch making history and its international reach as the traditional Swiss watch brand with the highest volume. Tissot already enjoys great acclaim on the Indian market with its diverse, top quality collection appealing to the discerning Indian taste. This collaboration will support and grow this popularity, benefiting both parties.

As an authority on beauty and good taste, Deepika was particularly attracted to the Tissot ladies’ collection, describing these timepieces as “really the most appropriate feminine fashion accessories”. Before starting her acting and modeling career, she played badminton for India, winning state level tournaments in doubles and singles, and played state level baseball and basketball. As such she also greatly appreciates the proven sporting character of many of the Tissot watches with their leading technology and cutting-edge design.

Tissot, the ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to ‘democratic luxury’. As official timekeeper and partner of NASCAR®, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot, committed to respecting tradition while offering gold at a silver price, underlines its core values of performance, precision and setting new standards.
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One of the most popular and most elegant actresses of Hollywood, who is also the Academy Award winner, Charlize Theron, will soon become the ambassador of the Italian Luxury brand Breil Milano.

Several images of the actress already appeared, being the part of the company's fall ad campaign. The images include Charlize Theron in a black cocktail dress, which looks really glamorous, and cascading blond curls. The ad campaign of Breil Milano was shot in July the current year in Los Angeles; however it saw the light on October 7 in Italy.

Company's representatives mentioned that the Hollywood actress was chosen not only for her natural beauty, but also for Charlize's "modern woman personality".

"The actress represents a new type of woman, a mix of sensuality and determination, sophistication and down-to-earth attitude, elegance and simplicity. She will be in charge of personifying a new female target whom Breil Milano wants to speak to and help drive the brand's international expansion," outlined the company's representatives in a press release.

Breil Milano, a brand which is present in more that forty countries, looks forward to work further with the actress for its international expansion and the development of new high-end collections.

The multi-year contract presumes that Theron will play the major role in all advertisements of the Italian Brand. These include spots on both television and cinema, as well as print media and outdoor ads. The advertisements will we presented in all countries where Breil Milano markets its products.

It is worth mentioning that the South-African actress was also the face of other brands from the jewelry industry, including the Swiss watchmaker Raymond Weil. The watchmaking company later sued the actress earlier this year for the fact that she violated the terms of contract when she photographed with a watch of a competitive brand.