The New Face of Manufacture Bucherer Montres

Passion, authenticity and the thirst for perfection are values, which are central for the independent watch manufacturer Carl F. Bucherer with head office in Lucerne, and are further reflected in its strongly profiled collection. Carl F. Bucherer produces timepieces in the premium segment for people, who like to go their own way, independently, self-assured and with great commitment, converting their dreams into reality.

Nela König, the new protagonist of Carl F. Bucherer has also realized her dream. For years the 37-year-old Berliner has been traveling throughout the world as a much in demand photographer, mostly to make portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela König, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world. Her soul work is making pictures which are clearly authentic and coming from a totally personal angle. She attaches great importance to continually looking behind the façade and getting to know and observe the artist as a human being.

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with almost 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group.