Zhang Ziyi Joins Omega as Brand Ambassador

Omega announced that Zhang is joining its select group of brand ambassadors which includes fellow actors George Clooney and Nicole Kidman, sports superstars Michael Phelps, Dame Ellen MacArthur and Michael Schumacher, iconic supermodel Cindy Crawford and Eugene Cernan, the last man to walk on the moon.

Zhang Ziyi is an actress of rare beauty and monumental achievement. Following her cinematic début in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in 16 more movies including Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha.

Zhang’s award-winning performance as the headstrong Jen in the acclaimed Crouching Tiger, Hidden Dragon led to film roles which have spread her fame far beyond the shores of her native China. She is currently starring in “Mei Lan Fang”, the critically acclaimed Chen Kai-Ge biopic which has been selected for competition in the February 2009 Berlin Film Festival.

Omega plans to build a global campaign around its stunning new spokeswoman immediately and will also be arranging an ambitious schedule of personal appearances at strategic locations around the world.

Zhang said that she is particularly looking forward to working with the Swiss watchmaker. “I love Omega’s watchmaking heritage,” she said. “They have a great legacy and history, including their presence in China, of which I am very pleased to be part of it.”

Zhang Ziyi is the highest ranking woman on Forbes’s list of China’s most powerful celebrities and they also rate her as the woman with the greatest amount of social influence in China.