Swiss watch brand Parmigiani collaborates with Pershing

Parmigiani Fleurier (a Swiss Fine Watch brand) which has entered into an ambitious partnership with Pershing, a Ferretti Group brand and builders of prestigious Italian luxury yachts, to develop the first range of Pershing aquatic sports watches.

This partnership - a result of shared entrepreneurial excellence -- made it possible for Parmigiani to launch its innovative aquatic timekeeper. For several years the high-end watch maker had wanted to develop a distinct collection characterised by highly sporty lines and volumes. Thus there could not have been a better route for Parmigiani Fleurier than allying its technical expertise with Pershing.

The Pershing collection is the starting point of a long-term association that may also be manifested in more advanced collaborations in creating timekeepers customised to a yacht or a customer's wishes. Probing the complex world of a perpetually moving watchmaking mechanism or exploring the mysteries of the ocean depths requires an absolute knowledge of one's art. Thus the time manufacturer was destined to meet the naval manufacturer…”

The Pershing collection comprises two different lines: The first one is the limited edition ‘one-one-five’, available in 18 carat rose gold and 950 Palladium comes in two dial versions, tan and silver, each of 115 pieces, incorporating the self-winding chronograph movement Calibre PF 190.

It has been created in honour of the biggest and most prestigious Pershing vessel, measuring 115 feet which can be found engraved on the watch case-back. It is an echo of the finest rare wood varieties or refined leatherwork in a yacht's interior furnishings.

The second line is the Pershing Chronographs collection, available in steel with four dial variants, and is non-limited edition. The special form of the numerals on the dial is in the spirit ofthe Pershing logotype. The models incorporate all the style codes now connected to the brand, thus retaining a classic appearance.

The emblematic curve of its loops, the ‘Delta’ shaped hands, the dial colours and decorations, the refinement of the finishes along with all the components of the chronograph movement. It comes in four dial versions: graphite, silver, blu metal and amaranth.

This steel-only piece is inspired by the silvery reflections of Pershing yacht hulls, an emblematic, instantly recognisable colour of the Italian brand. The steel metal exhibits contrasts between the satin-finished loops and shiny watch middle band.

It incorporates the new Parmigiani ‘house’ self-winding chronograph movement Calibre PF 334, completely developed by the Fleurier manufacture. Available with a rubber strap or steel bracelet, it is also water resistant to 200 metres, and has a rotary bezel and engraved case-back representing one of Pershing's flagship models.

The new collections are now available at Parmigiani Boutique, Dubai, on level one of the New Retail Extension in Wafi Mall.
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