The Planet Ocean ‘Jewellery’ Co-Axial chronograph and chronometers take Omega in a new direction. Part of the Seamaster family, they are fully functional diver’s watches with all of the technical prowess implied by Omega’s experience making diver’s watches since the 1940s, including water resistance to 600 metres (2000 feet), a unidirectional rotating bezel and a helium-release valve to reduce the pressure. But they are also luxurious, diamond-set, with painstaking craft worthy of the best jewellery watches.

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Omega announced that Zhang is joining its select group of brand ambassadors which includes fellow actors George Clooney and Nicole Kidman, sports superstars Michael Phelps, Dame Ellen MacArthur and Michael Schumacher, iconic supermodel Cindy Crawford and Eugene Cernan, the last man to walk on the moon.

Zhang Ziyi is an actress of rare beauty and monumental achievement. Following her cinematic début in Zhang Yimou’s The Road Home, which won the Silver Bear Award at the 2000 Berlin Film Festival, she has gone on to appear in 16 more movies including Crouching Tiger, Hidden Dragon, House of Flying Daggers and Memoirs of a Geisha.

Zhang’s award-winning performance as the headstrong Jen in the acclaimed Crouching Tiger, Hidden Dragon led to film roles which have spread her fame far beyond the shores of her native China. She is currently starring in “Mei Lan Fang”, the critically acclaimed Chen Kai-Ge biopic which has been selected for competition in the February 2009 Berlin Film Festival.

Omega plans to build a global campaign around its stunning new spokeswoman immediately and will also be arranging an ambitious schedule of personal appearances at strategic locations around the world.

Zhang said that she is particularly looking forward to working with the Swiss watchmaker. “I love Omega’s watchmaking heritage,” she said. “They have a great legacy and history, including their presence in China, of which I am very pleased to be part of it.”

Zhang Ziyi is the highest ranking woman on Forbes’s list of China’s most powerful celebrities and they also rate her as the woman with the greatest amount of social influence in China.

It started with two professionals doing what they do best: the first, premier photographer Greg Williams, was taking pictures of the second, George Clooney in Tokyo for luxury Swiss watchmaker Omega. George Clooney was . . . being George Clooney.

Greg Williams, who is known both as one of the world’s best behind-the-scenes entertainment photographers and as a photojournalist of exceptional ability, captured the moment on film: the world’s sexiest man, looking slightly less glamorous than usual, wearing a watchmaker’s loupe and lab coat, staring intently at the camera. Along with “movie star” images of George Clooney, Omega was delighted to see their brand ambassador cast convincingly in the role of watchmaker. Slightly tongue-in-cheek recruitment copy was added to the image under the headline, “Watchmakers wanted”, inviting skilled applicants to consider challenging positions at Omega.

Interviewed later about his foray into watchmaking, George Clooney said, “I think that the watchmakers down there felt a little uneasy with my skill. They started off with, ‘Yeah, let’s let George come in and play around’ but after I put three or four of the watches together I think they realized that perhaps they were in for some heavy competition.”
Source: Omega

This is the third of six timepieces that are being launched to commerorate the Olympic Games in Beijing.

Swiss luxury watchmaker OMEGA presents the third phase of its Beijing 2008 Olympic Games Collection with two Limited Edition Seamaster Aqua Terra Chronographs. The timing of the launch highlights the "lucky number 8” theme of the Beijing 2008 Olympic Games Collection itself: 2 February 2008 represents “Minus 188” days until the Opening Ceremony. The first Limited Edition watches were presented 8 August 2007, one year prior to the Opening Ceremony. The launch of the Beijing 2008 Olympic Games Collection continued at Minus 288 days - 25 October 2007 - and reaches its third stage on 2 February 2008, at Minus 188 days.

A further Limited Edition collection will be released at Minus 88 days, and 8 August 2008 will see the initial release of the Seamaster XXIX Limited Edition.

The launch of the Seamaster Aqua Terra Chronograph Limited Editions presents one of OMEGA’s most popular Seamasters in models that combine 18-carat red gold and stainless steel. Limited to 2008 pieces each.

Seamaster Aqua Terra Chronograph Limited Editions
These Beijing Aqua Terra Chronograph models feature a striking black dial with opaline silver totalizers. The 30 minute totalizer at 3 o’clock, 12-hour totalizer and date window at 6 o’clock and the small seconds counter at 9 o’clock. The polished stainless steel caseback is stamped with the Beijing 2008 Olympic logo and engraved with the Limited Edition number (1/2008). The caseback logo and the coloured rings on the chronograph seconds hand highlight OMEGA’s continuing role as Official Timekeeper of the Olympic Games.

The heart of the Beijing 2008 Olympic Games Collection’s Seamaster Aqua Terra Chronograph is the exclusive OMEGA calibre 3301 self-winding chronograph movement. With its 52-hour power reserve, official chronometer certification and column-wheel chronograph mechanism, this calibre is also fitted with OMEGA’s proprietary free sprung-balance, which ensures the stability of the watch’s performance over long periods of use. Both Aqua Terra Chronograph models have a domed sapphire crystal with anti-reflective treatment on both sides and are water-resistant to 150 meters/500 feet.

OMEGA and the Olympic Games
OMEGA has an unparalleled history in sports timekeeping. First named Official Timekeeper at the Olympic Games in Los Angeles in 1932, OMEGA’s expertise in sports timekeeping and ability to deliver precise and reliable results led to the company’s repeated appointment as Official Timekeeper; Beijing 2008 represents the OMEGA Timekeeping team’s 23rd Olympic Games. OMEGA has also been named Official Timekeeper of the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.

Rose Gold Version - The Brightest Star in the Constellation

Omega introduces the brightest new star of the Constellation family with the Quadrella Mini High Jewellery timepiece. Featuring 1,724 diamonds (10.18 carats) displayed in a unique snow setting, the case is made of 18kt rose gold and measures 25mm X 19mm.

Movement is the quartz Omega caliber 1376. The crystal is AR-coated sapphire. The Omega logo and name have been etched on the inside of the sapphire crystal. It is water resistant to 30 meters.

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The second OMEGA limited edition model commemorating next year’s Olympic Games in Beijing will be launched on 25 October 2007, 288 days before the Opening Ceremony. The collection, based on the phenomenally successful OMEGA De Ville Co-Axial Chronograph Ladies’, comes in three colours alluding to the Olympic podium: yellow gold, white gold and red gold.

OMEGA and the Olympic Games have been inextricably linked for the past 75 years, ever since the famous Swiss watch company became Official Timekeeper to the 1932 Games in Los Angeles. Next year will be the 23rd time OMEGA has taken on that responsibility, a tribute to its precision and reliability.
Now, in honour of the Games of the XXIX Olympiad, OMEGA is unveiling a special collection of watches for distribution in China and certain selected OMEGA stores worldwide. The theme for OMEGA’s new collection revolves around the number “8”, considered a lucky one in China.

The collection was launched on 8 August this year with the Constellation limited edition, and following the launch of the three gold ladies’ De Ville chronographs there will be subsequent limited edition launches 188 days, 88 days and eight days before the Games, with the sixth and final launch on the day the Olympic Games begin, 08/08/2008. The number of models available in each limited edition varies, but the figure will always end in an “8”. Thus 288 of the new De Ville ladies’ watches have been made in each of the three colours.



Along with the white mother-of-pearl dial and alligator strap, the fundamental characteristics of the OMEGA De Ville Co-Axial Chronograph Ladies’ are all there: the 0.08-carat diamond briolette set on the crown; the polished 18-carat gold bezel set with 42 diamonds; the elliptical chronograph counters; the 35mm case; and the exclusive OMEGA Calibre 3313 with Co-Axial escapement.

But of course it is the differences that make this model part of the Beijing Collection. Whether yellow gold, white gold or red gold, each has 18-carat gold dial and hands to match the case; the hour markers are set with one, two or three diamonds; and there are gold outer rings on the counters and white Super-LumiNova on the hands. On the counterweight of the chronograph seconds hand are the five Olympic rings, while stamped on the caseback is the Beijing 2008 logo – both characteristics common to all six of the OMEGA Olympic Collection limited edition lines.

The third in the series, a special piece from OMEGA’s celebrated Seamaster collection, will be launched on 2 February 2008, 188 days before the Games.

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