Steven Stamkos - Young Ice Hockey Star and NHL First Overall Draft Pick

In a world where precision and timing are key, Steven Stamkos, the rising ice hockey star certainly knows the importance of a split second. As of today, he will have no problem with his timing as he has signed an official agreement with the Swiss watchmaking brand Tissot to become the company’s first Canadian male sporting ambassador. Tissot, which has been the Official Timekeeper of the IIHF Ice Hockey World Championships since 1996, has partnered with this young, successful and dynamic Canadian sports personality throughout his quest in reaching his professional goals. Tissot will also be launching a special Steven Stamkos limited edition timepiece bearing his number “91”.


For Tissot, Steven Stamkos fits perfectly with the brand’s values of innovation, quest for performance and stretching oneself to the limits as hard work and willingness are just two of the strengths in Stamkos' personality. His work ethic is exceptional; he's grounded, and very mature. On the ice, Stamkos has an obvious sense of what he needs to accomplish. He has explosive speed, and is a natural goal scorer who owns an extraordinary wrist shot with a quick release. Off the ice, the young center displays maturity beyond his years. He's a well-rounded individual and his dynamism and charisma make him a perfect ambassador for Tissot.

Within the three year contract, signed with Tissot President, Mr François Thiébaud, Steven Stamkos agrees to represent the brand on and off the ice. His image will also soon be gracing the windows of Tissot official retail outlets in Canada, the United States and around the world.

2009 will see the launch of a dedicated limited edition Steven Stamkos watch with Ice Hockey design details and the distinctive number “91” engraved on the back.

“We are delighted to welcome Steven into our global Tissot family” said François Thiébaud. “Steven represents the future of our brand as he is ambitious, has a fighting spirit and at the same time is firmly attached to traditional values. We believe that he will be a real asset to our brand and an example to many young people around the world and we are sure that he will become one of the stars of the sport in the future.”

Celebrated in India as the “Face of a New Generation”, actress Deepika Padukone has signed an agreement with Tissot to become the brand’s ambassador in India and the “Face of Tissot” worldwide. The cooperation starts in December just after the worldwide launch of the big Bollywood movie ‘Om Shanti Om’ in which Deepika plays a leading role. This is the first time that the Swiss watch brand has chosen an Indian ambassador and underlines the importance that Tissot places on this dynamic market. Deepika is one of India’s most sought-after actresses and an international model.


Deepika is multi-talented, hard working, dynamic and always open to new ideas - characteristics that perfectly complement the world of multi-facetted, innovative Tissot. She was drawn to Tissot through her admiration of the company’s 154 years of watch making history and its international reach as the traditional Swiss watch brand with the highest volume. Tissot already enjoys great acclaim on the Indian market with its diverse, top quality collection appealing to the discerning Indian taste. This collaboration will support and grow this popularity, benefiting both parties.

As an authority on beauty and good taste, Deepika was particularly attracted to the Tissot ladies’ collection, describing these timepieces as “really the most appropriate feminine fashion accessories”. Before starting her acting and modeling career, she played badminton for India, winning state level tournaments in doubles and singles, and played state level baseball and basketball. As such she also greatly appreciates the proven sporting character of many of the Tissot watches with their leading technology and cutting-edge design.

Tissot, the ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to ‘democratic luxury’. As official timekeeper and partner of NASCAR®, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot, committed to respecting tradition while offering gold at a silver price, underlines its core values of performance, precision and setting new standards.
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